Print 1

Print ⌶

Project 001- Logomark & amp; Store Announcement


The first week started with a lot of papers and information that one could take in also knowing that it was a collaborative project, gave me a mini heart-attack.

I had a slight idea about branding from a business point of view but did not think about it from a design perspective.

To get more knowledge about branding I surfed through the internet.


For our next step, we are supposed to have a field trip to Lagoona mall and look around to analyze different lifestyle and identity of the stores.

I choose Ted Baker and 51 east same as my friend, to already get the vibe of working in a group.

I noticed the following points about Ted Baker retail store:-

  • Generic Style
  • Dim Lighting that goes well with the apparel theme.
  • Closely spaced
  • Sparkling/ Shine glassing
  • Logo- shows its lifestyle (which is classy and chic)
  • Speaks dramatic life
  • Color palette – Pink and Brown
  • Consistent style
  • Wordmark – bilingual (in both Arabic and English)
  • Elegant Typeface
  • Futura typeface
  • Tiled floor

51 east (both department stores)

  • islamic patterns with western style
  • Hybrid clothing on display Exotic clothing inside
  • Open Store (no doors)
  • Tiled floor
  • Very bright light
  • small logo display in one of the shops and a very large logo display in another
  • Royal Displays
  • a mixture of two cultures

At first, I thought 51 east was a hybrid shop mixed with western culture and Arab culture because their displays were hybrids but there interior was just western and exotic apparels.


This week we choose the concept of our shop. We all decided on ” Science & Fiction”. Such nerds! 🤓

I had this idea of adding vintage with a touch of future in science fiction, something like a hybrid of past and future. After my research, I downloaded images from Pinterest, mostly were old vintage magazines. I also found out a blog dedicated to retro visuals.

while my research I came up with these words to use for much stronger and specific concepts to think about.

Literary Words: Aliens, space, rocket, spaceships, future, stars, planets, hypnosis, nanotechnology, telekinesis, sky crew, steampunk, metropolis, parallel universe, mutation, robots, sci-fi, frost punk, cyberpunk, Apolo, Detroit, urban, elsewhere, make-believe, virtual reality, dark matter, cloning, cybernetics, teleportation, time travel, The Martian, dynamic, mercury, vision, dynamic, fantasy, universe

Thankfully all the group members agreed on this concept and we all decided to go with

Retro/Vintage/Space/Futuristic Vibe for our store.

We all decided on the name “Retro & Beyond” for our store

Mood Board for our store


After Critiques, we were asked to think of a better name and said to focus on a particular time to get a specific concept for the store so that it’s more inclusive. IMG_0099.PNGIMG_0100.PNGIMG_0098.PNG

These are the notes that I wrote for understanding the store announcement better and considered them while making the choice of our store’s concept.


Based on the notes we came up with these points for our store.

Shop Name: Retro & Beyond
Logo: Still processing
Color scheme: Vintage and cool colors
Materials: possibly have technological and half vintage materials.
Audience Profiles: Wide audience because the idea is to welcome the past as well as the new generation.
Visuals: Half vintage and retro style half new technology
Pre-existing stores: 1990’s dinners with the latest technology.
I learned that RGB and CMYK are different. I learned that RGB is better used for digital or screen purpose while CMYK is especially for print. I had to process all the new information at once the only challenge is that all this new information does not evaporate from my tiny little head.😒
Even though we use these machines, we still have to manually see and do everything. I learned what is the right way to use a clipping path and what format images should be used so that our printouts are right.
We were also told to start with our logos & these are the variations of my logo that I made.

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However, I had so many questions because my issue was I make the logos too complicated and how simple should a logo be? Does it have to be directly related to the store etc…

After my critiques, I was said to change the cassette in my logo because they relate too much to the past and don’t represent our store. I was also told to simplify my logo and ignore the extra edges. Screen Shot 2018-10-22 at 2.16.23 AM

This was the final one (or I thought so)

Since no one liked the cassette I changed it into CDs. I also choose a tagline ” Old self with new you”
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We were supposed to make an announcement postcard for our store. I started working this way.

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but learned that I did not have an image in it. Later after editing I came up with this layout for my postcard.

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I had so much issue with printing because I had not set my files right. I had worked in different software and learned that we had to switch a lot between them

Illustrator- Vector-Based

Photoshop- Photos, Images

Indesign- Used for designing purpose

I achieved linking the files right and made a habit of using and naming my layers. However, I had an issue with my image size and every time I printed my crop marks would print within the image, then I realized It was better to use scanned images with 300 dpi after I did that everything was well and fine. ^_^


Brand manual Layout

This week I have been working on my layout for the brand manual. I started off with paragraph styles because I am a good student. 😇

As I was making my layout my first issue were the images. I was going to work in a  landscape but my scanned images from the book that I borrowed my library were mostly in portrait so I had to change it back. I also had to change my grid to a portrait page.

I made a grid for my layout and set up all the necessary functions I need like bleeds, slugs etc. I made separate layers of my Images, Text, and Notes. I also made a color palette as CMYK because of course, we are going to print it.

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I am having a hard time with the cover page so I decided to leave it. I am thinking to add the content first.

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For my “Table of Content” page I have a problem with the clipping path image. I can’t figure out how to have subtracted clipping path for my image because I don’t want the white’s underneath the girl’s arms and around her bike. I hate the yellow from our color palette it makes me puke. 🤮


I have resolved my problem and I just had to select exclude overlapping shapes.

I learned how to make a clipping path properly and I am in love with making clipping path its just using a pen tool in illustrator and it makes a great selection of images.

I think with the brand manual I did a good job. I added all the necessary guidelines and made sure that I add to our brand’s personality in it.

so far this is what I have done! I hope other group members are also doing good.


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I have learned that the image should have actual PPI and effective PPI should be 300, it gives a high-quality image. This gives a good resolution.
This website gives us a good insight into actual PPI and effective PPI.


OOH EM GII! my freaking file!… ??? like wtf my all illustrator files are missing whenever I make a package even though I am done with work sooner than anyone else some SHIT has to happen. 😒
ok, the problem was solved by the great LAW, unfortunately, I was late to submit because of this shit ai. file.


I have basically learned a life lesson not to trust ai. file anymore. 🙂
And also my crafting sucks ass!
I decided to get it cut this time from someone else but I’m not satisfied. I
Other than that I love working in the group great people except for one, yes there is always one but meh what can we do just compromise I guess. I get along with all of them, Noora is great and talented, Hamda is great too just gets distracted too soon and Maha is great too she has great sketching skills.
Its a start of our new project and it’s so hard to understand all these die cuts, its too much for me to take in. I think what works for me is when I record the tutorial because then I can go back to it again and again and also I am a slow learner. 🙂
The packaging looks so much fun.
I have great ideas and I am excited to learn more about it. I have an idea to add fur or print on fabric it’s so cool and exciting ❤
I am also thinking to make a package for an album cover or a CD.

so many to choose from.

ok nvm, CD’s are old people things I guess I am changing my idea to a food truck product design.

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I am thinking to make it more like a spaceship food truck. Somewhat like

ok, fuck it this is too complicated it seems like its more about the files no one gives a rats ass about the design.

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I think this is pretty good to work with. I decided to make my own barcode since our brand is a bit futuristic as well and has the opportunity for self-checkout, that might be a common attribute for our group packages. Noora also has amazing patterns that she made, that could be our inside part of the package.
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I just hope my files are right.